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Female micro-entrepreneurship as a way out of poverty

International solidarityWomen rightsInternational
With 12.5 €,
Impulso finances:
1 week(s) of on-site support by a pair of solidarity consultants for a female micro-entrepreneur
8,919 €15,000 €
874 Captains


In the 6 years that the NGO has been in existence, Impulso has observed the presence of trivialized machismo in Latin America. Women are not invited to be entrepreneurs, and when they do, they face many limitations and prejudices. Impulso's main battle is therefore the emancipation of women on this continent through the transmission of skills.

And, to this end, Impulso is proud to send out several pairs of consultants every 6 months to support them in their day-to-day work.This support is not just technical, it's also psychological since it often involves restoring confidence to a public that is too often underestimated and devalued, while enabling them to generate stable income


This project aims to provide a micro-entrepreneur with the keys she needs to develop her business through a voluntary consultancy mission, namely:
- audit of the business, identification of strengths, weaknesses, opportunities and threats;
- study of the competition, study of supply and demand for the business;
- diversification of the business;
- training in accounting, communication and marketing, digitalization.

These training courses take the form of manuals, which the volunteers must follow with each micro-entrepreneur: weekly recommendations, time for exchange, questioning, adjustments, long-term vision, assessment of actions and impact measurement.

This solution is based on the NGO's experience in the field over the past 7 years, and aims to respond to the issues of the beneficiary population.
Impulso primary
Impulso secondary

Recent result

Let's mention the beautiful story of Cynthia & Ariana, two micro-entrepreneurs in Campeche, Mexico. These two sisters run a sportswear boutique. They had to sell their store because of Covid, and now the majority of their sales are on Facebook.

Thanks to the support of Impulso consultants, they have: 
- created their own website; 
- defined the communication strategy for the launch of their site and in the long term;
- redesigned the visual identity of their brand; 
- marketed their own clothing collection.

The money will be used for

The money raised will be used to:
- design training courses and deliver them on site;
- do a daily follow-up of each micro-entrepreneur accompanied;
- organize collective training modules with several women micro-entrepreneurs;
- evaluate the impact and adjust the accompaniment as the weeks go by.


The quantified objectives of the project are:
- to support 64 women micro-entrepreneurs via the transmission of skills from the 10 pairs of solidarity consultants;
- to enable each woman to attend 50 hours of group training over the 6 months;
- to be followed up each week for 2 to 3 hours, i.e. a total of 60 hours for each woman over 6 months.
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