Thanks to 
dift, build loyalty and engage your customers
Reward your customers with difts: support causes that speak to them, and align your marketing and CSR strategies
2,350 beneficiaries of drinking water
468 books donated
12,076 vegetarian meals funded
80,895 km² of forest protected
902 corals restored
3,260 schoolchildren made aware of waste sorting
more than 250 brands offer difts
They are committed to more responsible marketing
We created the
Dift [dîft-e]
Pre-payed donation offered by a company to its clients or collaborators.
The new solidarity reward that your customers will love
40€
Because 21st century marketing is emotional and responsible, give the gift of difts. Donations to be given to the cause of your choice. The new standard in rewards.
Support carefully selected local associations
- The dift is simply integrated into the customer experience, with or without integration.
- It serves your marketing objectives - whether loyalty, engagement or customer activation.
- For all budgets: every (small) donation counts!
Our use cases
Strengthen your marketing objectives, one dift at a time
Data collection
Thank each respondent with a dift
Activation
1 purchase = 1% donated to causes
Loyalty
Your customers can convert their points or € into donations
Engagement
Use the dift at every opportunity to reward
Unlock the unlimited power of solidarity rewards
Here we go!
94%of French people want to act for the society* and 70% of employees expect that companies are taking actions for ecological charities**
Your customers will love difter!
- Affirm your commitment via a memorable initiative and a dedicated impact page, displaying your concrete impact on the ground.
- Aim for the 'Wow' effect and create a lasting bond: your customers will receive news of the chosen project and will think of you!
- Get powerful results on your key metrics: NPS, retention and enrolment rates.
View a demo
Simply integrate the dift
Captain Cause is the trusted third party that allows you to have a reliable impact
75+ local associations around the world
Ecological and social causes
- SensibilizationBiodiversityCircular economyClimateResearchHandicapYouthFoodDiversitySolidarityEducation...
A rigorous and transparent selection process
- Our selection process, co-constructed with the IDEAS institute, evaluates 6 dimensions: Financial stability, Governance, Transparency and monitoring, Ambition, Systemic impact and Innovation
- We select less than 10% of the associations we assess
- The process includes compliance checks (KYC, KYB, detection of PEPs)
See all criteria
A reference impact committee
A committee of leading figures from the world of corporate philanthropy and CSR works with us to develop our impact strategy
Discover all our associations
See the catalogue
316 animals saved
2,350 beneficiaries of drinking water
468 books donated
12,076 vegetarian meals funded
80,895 km² of forest protected
902 corals restored
10M already donated to charities
3,260 pupils made aware of sorting
1,638 recycled soaps
420 beneficiaries of drinking water
80,895 km² of protected forest
332,000 litres of waste collected
316 animals saved
Why choose Captain Cause?
For its catalogue of reliable associations
To work with a trusted partner
To engage your customers through solidarity and emotion
Accor & Captain Cause: commitment through dift
See more
Your impact starts now
We are a one-stop shop for legal, administrative and technological services
Benefit from customised integration
- A complete API to fully integrate difts into your product
- An SSO connection for a 100% personalised path
- A CRM to integrate the sending of project news into your communications
- Advanced customisation to build tailor-made experiences
Request a demo
Our customers like to make an impact!
We're delighted with this collaboration. We wanted to add a solidarity dimension to the application. Captain Cause was the ideal solution for involving our users in this generosity operation!
Laura Michel
Loyalty Manager
The Captain Cause platform gives customers the opportunity to make a real impact during their trip. It gives us a huge amount of satisfaction from our customers.
Mehdi Hemici
Loyalty and e-commerce Director
We are delighted with this partnership with Captain Cause and it is a further step in our commitment to work towards a positive contribution by Wonderbox to the challenges of sustainable development
Fabrice Lépine
Managing Director
Create a new spark of generosity
“Be the new bridge between business and charities.”
About the company
“Our vision? Make marketing more supportive and emotional”
Who are we?
They talk about us
Discover press articles
Discover us for real
Discover the team